Tuesday, December 14, 2010

The Bigger Picture- USP

Before closing the project, this is where I justify the USP of the concept.


Why this method and how does it relate to students?


On the basis of the 3 main features provided in the brief (Savings, Overspending & Budgeting), I tried to figure out what would be the primary message being conveyed by merging all the 3 features together. Hence, I came up with the idea of Balance. In spite of being given some eminent examples in the brief like that of piggy shopping or rolling in money etc, I decided to go for something from a totally different perspective yet conceptually relevant. 


R&D


Also, based on all the material research of ASK Student Services,  I collected excerpts and brochures that talked about the services offered and why as students, we require financial assistance. (ALL RESEARCH INCLUDED IN RVJ). 


POINT OF VIEW (TARGET AUDIENCE)


Hence, my concept narrowed down to the point of view of a student. What his major expenditures comprise and the mistakes one makes in relation to money management. Again based on research, it all came down to housing tariff, education fees and social life expenditure. As students, they can relate to this scenario and understand the effect of calculating and budgeting their day to day finance which in turn affects their lives and help them recognize their priorities.


FEEDBACK


Based on opinions taken from certain acquaintances from the University, why the concept works is because it is factual in nature, appealing in terms of stylization and is legitimate.

So far...

WHAT TO DO? WHAT NOT TO DO?

In the midst of the whole production process, I began to understand and utilize techniques that really helped speed up my animation, apart from patience! The idea of hand drawing each frame gave me cold feet because there was no way I could meet the deadline by adopting such a tedious method. Hence, I decided to stick to 'motion tweening' not only for the balancing scale but for the pig as well. I must say, it really put me on the fast track. However, initially while using, it took a lot of mistakes to get it right. But I was affirmative of the whole idea of generating a different style of animation with this technique. 
WHY MOTION TWEEN?

It wasn't just a plain discovery for a tool I learned to love but as it turned out, I required a non realistic form of animation. Considering the round form of my character, I attempted to give it a very bouncy style of animation which required quite some amount of squash and stretch. Hence, motion tween helped serve the purpose for this effect. Also as the character had to match the movement of the balancing scale in most of the shots, tweening made it all the more easier to animate the eyes, bandaid, ears etc.

Friday, December 10, 2010

Video referencing

As cliched a piggy bank mascot would be, it has however been incorporated really well in certain commercials that I've found online. I'm looking more towards the animation oriented piggy banks and not just something that's conceptually strong.







Tuesday, December 7, 2010

Before we conclude...it's Critical Commentary!

Seriously feels like I had just arrived yesterday. But the term is nearing completion! It's my first submission tomorrow for this module. 


The narrative module was probably what I most looked forward to every week as storytelling and conceptualizing has been one of my dormant interests. In addition to my prior knowledge of film making, I have learned a lot from my tutors and fellow classmates. This module has been an intense revision for me in the areas of screenplay writing and visual storytelling. The sound clip exercise in particular was a challenging one which had great scope of finding several loopholes to a story. I myself, in particular spent a large chunk of my time in developing the story alone till the very end. It is because as you thumbnail your shots, you simultaneously detect the glitches in your storytelling sequence. My screenplay would have undergone approximately 3 drafts in 'real time' and most of the changes encompasses not only the story itself, but the staging and elements/props in the story. After all, the screenplay is your entire movie in which each word counts because every frame of your movie counts.


I admit my story didn't turn out exactly the way I conceptualized it to be. However, I do feel that the narrative is more complete. Based on the animatic I worked out for my concept, I personally feel I could add more close up shots of certain elements which haven't been stressed on enough. And I may have mentioned this is one of my posts that a storyboard is equivalent to blocking your first stage of animation. Because if the actions/visuals don't deliver, it might just ruin a potentially great story.

To conclude, my special thanks goes to:
THIS BOOK!

TASK 2 Contd- Beat Boards

Below are some really basic and quick color concepts I worked out from some of the key shots of the story, each scene being very distinct from one another in terms of colors.



TASK 2 Contd- Casting my Protagonist!

CHARACTER DESIGN
After a little bit of doodling, I finally narrowed down to my final design. What made it easier for me was the fact that I knew exactly what kind of character I was wanting to flesh out from my story.









Sunday, December 5, 2010

The Computer Effect!

An illustration I made for a magazine article.
A digital illustration based on an article that discusses the ill (psychological) effects of a computer on a child. 
My concept here indicates 2 siblings; a brother who is violently engrossed with his computer game by having a tight grip on the joystick whereas the little sister who is naturally close to her brother, feels neglected and dejected. All she is left with is her little teddy bear as her only playmate.



..just a world away

My entry for deviantart's 'James & the Giant Peach' Competition
ESCAPE TO THE INCUBATION CHAMBER- Just a World away

My interpretation for escaping the real world transcends into a magical landscape where everything in the surrounding is life size and vibrant with pleasing colors and great contrast that creates a serene ambience.

The concept comprises of a Peach which is an 'Incubation chamber' for those children in the real world who are longing to be nurtured, sheltered and protected . These incubation chambers also manifest itself not only as a Peach but also like a Mothers' womb where the child is afloat and secure. These chambers are found in abundance in this magical world, which indicates the number of children in the real world whose souls are seeking happiness, all in the same place in their respective chambers as embryos.

IN THE IMAGE:
- You will notice the detail of the Peach/Incubation chamber hanging from a branch in the foreground that contains an embryo with tiny nerve detailing.
- The peaches on the ground indicate the empty chambers.
- Orange glows in the BG which indicate the chambers in abundance.
-The earth in twilight space.
-A tiny little girl in the far BG shows the human proportion to the surrounding.
-Not a very cluttered path, since the focus is on the FG and BG

Friday, December 3, 2010

That's the way they roll! - PIXAR ANIMATIC

I remember watching an animatic clip from PIXAR'S 'Toy Story' long ago which was very interesting and moreover a good lesson on selling a narrative. If the visuals itself aren't successful enough in delivering the story, forget the verbal pitch. I personally feel storyboarding is equivalent to blocking your first stage of animation. Of course, mine aren't perfect but I've learned with every new storyboarding project. Drawing each panel to complete a single action can be tedious.
There's a dearth of inspirational references out there and below is an animatic from one of PIXARS finest, 'Ratatouille'. Apparently, it's a deleted sequence from the movie.

Wednesday, December 1, 2010

Working on Flash

It's my very first time using Flash and to top it all I've jumped to CS5! It's was beyond intimidating and still is to an extent but thankfully tutorials are saviors! Apart from that I've had some really helpful classmates like Leshika and Richard who've helped solve my technical difficulties. I've made some progress since, however I do get stuck every once in a while but I've actually been learning by the mistakes I've made. Hope to clarify some doubts back at Uni tomorrow. 

But before beginning any of the animation, I got myself a big mount board on which I've put up my whole Plan of Action, the scenes, the shots, the type of shots etc. This in turn helps me cross check my contents and elements as I work on each Scene, making sure I don't miss out anything. I'm starting off by working on the animation of my Balancing scale and the objects that move along with it. This is because I'm using 'Motion Tween' for it's animation which helps work progress faster. Hopefully right after that's done, I get on with animating the Pig. 

Because I'm just learning the software as I work on the assignment, I really need to ensure I adopt a technique that helps put my animation on the fast track. 







It's all about the 'Look'!

Below is a basic concept art for the project that I made. 
From what one can gather, it's:
- Simplistic 2D
- Comprises solid colors
- Colors like that of Yellow and Blue that are of significance to BCU.