Tuesday, February 22, 2011

Ad Film Project

- PROJECT TYPE: Group based project (Animators in collaboration with Advertising and Illustration students.)
- OBJECTIVE: To rebrand a confectionary of our choice.
- TASK: Creating an animated advert that rebrands a chocolate/sweet keeping in mind the USP, Strategy and Target Audience.

As the groups had been allotted to us, we commenced the task with a quick visit to the web to acquaint ourselves with the happening products in the existing market and the possibilities. Each of us have then independently done our own visual research on several animated  in order to narrow down to a particular product that would be interesting and fun to experiment with.
OUR WEAPON OF CHOICE: Haribo Super Sour Monsters

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