Tuesday, February 1, 2011

VIDEO RESEARCH- Chocolate bar Commercials

As the new term kicks off, we have been given an opportunity to collaborate with students from the Advertising and Illustration department, for a group project. We haven't been briefed on our new project venture as yet but as far as we've been told, we shall be rebranding a chocolate bar ( Yeah I grabbed myself a chocolate roll this instant) .

As a little warm up, I've been going through a few commercials that are marketing chocolates. Fun indeed! :D

ETI chocolate bars commercial from Albert Szostkiewicz on Vimeo.
Targeted towards the youth.

Conceptually appealing to children.

A more universal approach specific to the holiday season.

A more experimental approach with Stop Motion. ( Something I could consider for the project)

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