Wednesday, May 11, 2011

Ad Film Project- Concept Animatic 03

CONCEPT BY: Grace

The idea depicts how a boy tries to make his crying baby brother laugh by making funny faces but all in vain. The moment he pops in a Haribo sour candy in his mouth, the intensity of the sweet deforms his face into various shapes which in turn makes his baby brother laugh!
FEEDBACK (3 of 5 rating)
From the verbal description given to us initially by grace, I knew this concept had the potential to be ad-film material. Also, the theme is very family oriented and true to the actual identity of Haribo. In terms of animation, it would give us a great deal of opportunity to play with the animation principles of squash and stretch in the face morphing bits.

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