Wednesday, May 11, 2011

Ad Film Project- Mood Board

FAMILY
The intent of the advert is to spread smiles. The concept of a
happy family fits well to the narrative as it manifests the relation between 2 siblings.
FUN
The use of bright colored characters and bold outlines would give it
that tailor-made feel of an exaggerated cartoon. The idea is to keep the features of the characters simple and focus
more on the expressions.
SOOTHING & INVITING
The use of fresh but less vibrant colors for the background would  balance out each shot, keeping in mind the
characters are of comparatively vibrant colors. The intention is not to make it flat but rather contrasting enough.



LAYOUT
A conventional baby's room with light pastel colors and minimal furniture 
to keep it spacious.


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